If you have a business, you have to have an app. However, you actually want it to be an app that your potential and existing customers will download and actually use. If you can get them to use it every single day, like they do their texting app, then you have really hit on something. That is a hard thing to do for some industries. If you can at least get them to go to your app first for the product or service you sell, then you have accomplished making a useful app. For our business, we used www.massiveinfinity.com to make an app for us.
We knew that our demographic would not be using the app every day. However, we have a demographic that is very desirous of knowing what is new for the things we sell. We tie the app to a profile they have built with us, and we push notifications of new products we think they will be interested in. We also entice them to buy with escalating coupon offers and sales to get them back into the habit of buying with us. We also have specialized incentives for our customers who are regular buyers. The app was built on a well thought out design. We spent more time in the planning stages than was actually necessary for the folks at www.massiveinfinity.com to do the coding of our app to make it live.
We beta tested with a select group of customers and some people who do app testing professionally. We were surprised at the lack of bugs and functionality issues in the prerelease version of the app. When the 1.0 version of our app was released, we did not do any updates for a long time. The only update we really did was to change some logo and coloring schemes to match the new graphic imagery of our company. The app is performing flawlessly.