The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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I recommend reading it. Codes exist in every sector and field, dictating how to succeed and fail. Rapaille noted that typically peoples’ first experience with smoking involved seeing an admired adult do it, and having a feeling that they were excluded from the activity and strongly wanting to be included.

Codes are symbolic messages that contain hidden or alternate meanings. I would have expected some more case studies from other countries from different continents. Interesting how different cultures have meaning and understanding to different things.

In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women rapaile mere reflection of that. By Adam Hanft 6 minute Read.

This technique doesn’t ask what people want, but why they want it. The 21 Best Album Re-Issues of Inthe music world saw amazing reissues spanning rock titans to indie upstarts and electronic to pop of all stripes. Actually my fingers get crampy and tired from typing all day laugh I would like to transfer every culutre word of this book but unfortunately I can’t sad I know this review doesn’t make a lot of sense until you’ve read the book SO I’m just gonna say DO IT!

While I did not find myself agreeing with all of Rapaille’s codes, the explanations of seduction rapailpe different cultures was spot on and hilarious.


At face value, it is a revolutionary new guide to modern life. Culthre authors’ whose works we share with you in PopMatters’ 80 Best Books of — from a couple of notable cultue to a number of excellent debuts — poignantly capture how the political is deeply personal, and the personal is undeniably, and beautifully, universal.

Another insightful chapter was the differing notions of quality in various cultures.

These codes—the Culture Code—are clotiare make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. Don’t get me wrong, it’s very interesting.

Clotaire Rapaille – Wikipedia

MacLeanwhich describes three distinct brains: We have the oldest written constitution still operating in the world but we are obsessed by short-term results.

This “ingenious way to understand” people is one guy’s musings, as produced by focus groups he’s done for his marketing consulting business.

It is so wrong, but feels so right. Up and down all the time, that is the adolescent mind driven by hormones. There are many memorable quotes and passages in the book like “you never get a second chance to have a first experience.

To ask other readers questions about The Culture Codeplease sign up. It reduces American individuality to robotics. Rapaille ultimately linked smoking with adult initiation rituals, risk taking, bonding with peers and the need for kids to feel like they rpaille to a group and can partake in an “adult activity”.

This book is a great read.

Business English

However, Rapaille was only four in when the war ended and Leclerc only became known in France after Rapaille proposes that in a three-way battle between the cortical, the limbic home of emotion and the reptilian areas, the reptilian always wins, because survival comes first. What brand of ready-made lasagna tastes the most authentic? For example, Americans link or form code for automobiles as being about freedom, whereas the Germans have a code for automobile which ra;aille engineering.

He called that primal emotional association an imprint. When Rapaille describes the peculiarities of Americans, French or Italians, it is important to view it as a description of a large population and not a specific individual in that country. He sites great examples from other cultures and comparisons after reading it, I still feel he made many good points on how humans deal with things.


The Man Behind the Culture Code

The code is tapaille simple way to access this system. The Culture Code started out as a very promising read with a very interesting concept. Quebec is going to fight again to become independent.

What does it stand for? The author claims that subconscious links created socially” and nationally dictate the meanings of various things. This is probably the weakest part of his thesis.

The Culture Code by Clotaire Rapaille

Archived from the original on It really seems more an issue of food tasting good and calories in and calories out at the waist. It doesn’t necessarily have a cultural explanation.

Aug 04, Tennessee O’Donnell rated it it was amazing. Beneath the cortex, the seat of logic and reason, ra;aille the limbic, which houses emotions. In an alternate version, a G. He c,otaire the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies. Mar 28, Karen rated it it was amazing Shelves: Jackie Chan’s 10 Best Films. They seem a little off the wall when they’re first revealed, but the author makes a fairly convincing argument for them in most cases.

The highlight of Rapaille’s work, however, is not the codes he illuminates, rather the underlying message xode American consumption and the embodied “American-ness” of his delivery.

I’m not sure if these are all new or just different names to similar concepts say I found it really interesting how different countries can have quite different culture codes on the same topic, and it’s given me a lo What a great read.